Organizations are now looking for meaningful value beyond initial success stories and industry hype.Īs the technology fails to live up to high expectations, the growth in adoption is slowed or delayed. Frequently, some negative press surfaces. Soon after a technology innovation reaches the Peak of Inflated Expectations, we see activity beyond early adopters. At the height of this peak, some startups pioneering the technology breakthrough may see high-profile acquisitions by large enterprises.Įxamples of the Peak of Inflated Expectations: Early adopters typically risk the challenges associated with the technology that may take years to reach the desired maturity level. Many organizations pioneer adoption in pursuit of the early mover advantage, while some practice caution over the limited failure stories gradually surfacing in the industry. This phase often sees a surge of vendors, flooding the market with complementary and competing products. Vendors use it as a buzzword in marketing campaigns and investors and customers see it as a hotspot.
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